Another Great Jingle in the making.

I got a call from Famous house of Animation that they were budgeting for a 25sec. 2D-Animation promo for "Tropicana". Agency JWT Delhi.
Agency had specified that they wanted me to do the Jingle.
One lead voice and 4 additional vocals was what I quoted for. Compositon fees were to be charged separately. The agency was asking me to compose and production house was in a fix over the budget. Finally had to find a way out.
So had a meeting with dear friend E.Suresh head Honcho of famous animation. Saw the script. But it was his character design that gave me the "KICK". We did a rough timing on what kind of treatment he was looking at (Jingle wise). It was going way over 25sec. Trying to accomadate everything according to the script would be suicidal. I was not so impressed by the tune which Suresh was singing. My composition fees was also a problem.

Now the SOLUTION.

Called up the agency creative and told them that if they wanted a great jingle, they would have to sacrifice some lines. They all agreed. Now regarding the tune. I had suggested that Famous Animation should take the services of Music Director Zubin Balaporia (Great Musician and a nice person) for the track. I had done some lovely tracks for ELF with Zubin. He has a great sense of arrangement. Has great sounds in his hardware. My budget for the voices was approved soI told Suresh that I will reduce the no. of voices so that he could accomadate my composition fees. Suresh said OK and then and there I rattled the jingle to Suresh. He was thrilled.

Next day at the recording:

Suresh said that since Zubin was called in as the music director let him also come up with a tune. I came in late for the recording. Giving Zubin some time to think about the tune. I landed at 12.30p.m and asked Suresh if there was any breakthrough. Then I asked I told Zubin what I had in mind and he gracefully accepted it.

The Outcome:

In an hour and half the track was in shape, ready to take the voices. The final product was amazing. The agency was thrilled. Now Famous will do some amazing animation and the film will be on air probably in a months time.

Guys' the jingle is rocking !!! Super dupper hit hai bossss.

Tropicana Ek Bada glass piyo rozanna!!!